Agency Diagnosis
Four Things to Diagnose Before You Change Agencies
Most agency relationship failures are operating model failures. Before you make a change, understand what the model is actually producing.
6 min read
Agency Operating Model Intelligence
IS YOUR AGENCY MODEL BUILT FOR WHAT THE BUSINESS NEEDS?
As business priorities shift, marketing leaders face new demands on speed, capability, integration and performance. Model + Matter helps diagnose whether your agency operating model is helping you meet them — and where change may be needed.
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INSIGHTS
Four Things to Diagnose Before You Change Agencies
BENCHMARK
Understand where you stand
The Model + Matter Index gives marketing leaders a structured, data-backed view of how their agency operating model compares with peers — across architecture, orchestration, governance, and evolution.
- Structured assessment of your current agency operating model
- Peer benchmarking across industry, scale, and model type
- Identification of structural strengths and performance gaps
- Prioritised recommendations for model evolution
COUNSEL
Build the model that fits your business
We provide the insight and implementation plan to optimize your agency operating model and ecosystem — identifying strengths, gaps, and outlining a clear path to improve performance.
Contact Us→THE MODEL + MATTER INDEX
A framework built for the complexity of modern marketing
The Index measures agency operating models across four interconnected dimensions — each one a lever for performance.
01
Architecture
How your agency ecosystem is structured — the roster, the remit of each relationship, and how the parts are designed to work together.
02
Orchestration
How work moves through the ecosystem — briefing, collaboration, integration, and the operational rhythms that determine output quality.
03
Governance
How agency relationships are directed, evaluated, and held accountable — the decision rights, performance frameworks, and escalation structures.
04
Evolution
How the model adapts — the capacity to assess, restructure, and improve the operating model as business needs and market conditions change.
Ready to understand your model?
Join the Model + Matter Index Beta and get an objective view of how your agency operating model compares — or speak with us about a strategic engagement.